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注册时间2007-5-14
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2007一季度:
Samsung 16.8%
Sony 13.7%
Philips 12.2%
Sharp 11.3%
LG 7.8%
The first quarter of 2007 was particularly hard for Philips Electronics, which fell to third place in the market with the worst performance of the top five vendors, a market research firm said.
Philips suffered a 26 per cent slide in sales in the first quarter, more than three times the overall drop in the market, iSuppli said. Overall, shipments of televisions with liquid crystal displays fell 8 per cent worldwide from the fourth quarter of 2006 to 15.2 million units.
Philips saw its market share in terms of shipments drop to 12.2 per cent from 15.1 per cent. As a result, Sony toppled the vendor from the number two spot, despite a 13.7 per cent decline in sales for Sony.
Philips' poor performance was linked to its lack of direct control over the supply of its LCD panels, iSuppli analyst Andrew Murray said in a statement.
"The company clearly has a close relationship with panel supplier LG.Philips LCD Co Ltd - but it doesn't have total control, making it hard to get the favorable delivery and pricing terms enjoyed by some of its competitors," he said. L.G.Philips is the largest maker of LCD screens that go into TV sets and computer monitors.
Number one Samsung, on the other hand, has good control over its product costs, and runs very aggressive marketing campaigns, Murray said. Samsung outperformed the market as a whole with a 7.3 per cent sequential decline in shipments to 2.4 million units. The company's market share rose slightly to 16.8 per cent from 16.7 per cent. Rounding out the top five vendors were Sharp, which had an 11.3 per cent share; and LG Electronics, 7.8 per cent.
In the first month of the second quarter, LCD-TV sales apparently looked brighter. The NPD Group said that retail revenue from LCD TVs in April rose 80 per cent from the same month a year ago to more than $400 million. Overall TV revenue year to year fell 3%, with every category showing a decline except LCD TVs. |
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