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Plasma Shipments Down 22 Per Cent
Christine Persaud
Published: 04/30/2009 09:05:51 AM UTC in Video
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Global plasma TV shipments are down for the second quarter in a row by 22% year-over-year to 2.8 million units. Along with weak sales, several brands exiting the business have also contributed to the slowdown.
According to DisplaySearch's latest report, shipments fell 28% quarter-over-quarter in Q1 2009. The research firm says that companies like Pioneer and Vizio exiting the plasma TV business contributed to these weaker-than-anticipated shipments. Consequently, revenue declined 36% year-over-year.
Also contributing to the decline was the discontinuation of 32" models this year. But DisplaySearch admits that the 42" and 50" sizes saw declines as well.
Plasma TVs 50" and larger, however, showed a slight increase in market share to 33% in Q1, up from 30% in Q4 2008. It is in this size and larger, says the firm, that plasma remains most competitively priced in comparison to the competing LCD format. The 42" size TVs also showed small gains in market share; while 46" continues to struggle to find a viable market between the 42 and 50" sizes.
Oddly, the share of 1080p models dropped from 25% in Q4 to 22% in Q1; but this was likely replaced with the purchase and sale of lower-priced 720p models.
"With future investment in capacity expansion on hold at almost every plasma panel maker except Panasonic, improvements in technology, such as greater luminance efficiency and more efficient manufacturing at existing fabs, will be the key areas of investment to maintain cost competitiveness against future LCD fab capacity expansion," explains Paul Gagnon, Director of North America TV Market Research at DisplaySearch.
Panasonic still holds the number-one position in plasma TV market share at 37%; followed by Samsung (31%), and LG (26%). These companies are the only three major plasma manufacturers left. |
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