三星"LED电视"用词不当 将在英国停用

happyxp

据国外媒体报道,三星公司因为对旗下新款液晶电视取名为“LED电视”,因此被英国Advertising Standards Authority (ASA) 组织判为违反了该国的广告法.
三星今年在全球范围内推出了多款采用LED背光的液晶电视,这种电视从严格意义上说只是将传统液晶电视的背光源改为LED光源.而不是将LED直接制成成像的元件.

     据英国ASA组织介绍，三星的“LED电视”并没有全部采用LED元器件，这可能导致消费者理解错误，这种命名也违反了ASA对广告真实、明确、无误导的原则。
     据悉，三星公司近期将在英国的所有广告中修改相关用词.

yekai

http://www.ledinside.com/Samsung_ASA_LED_TV_20090831

The Advertising Standards Authority (ASA) in the UK has upheld complaints that advertisements for Samsung televisions were misleading, with the words "LED TV Next Generation TV" singled out in particular. And it ordered the company not to use the advertisements again.

The ads, that appeared on TV (with print versions too), stated "Samsung LED technology brings you sharper images, deeper blacks and brighter colours. The ultra slim Samsung LED TV. The next generation of television has arrived".


Samsung Series 9
Two of the complainants asked whether the advertising misleadingly suggested that the televisions used LEDs (Light-emitting Diodes) to create the display image, when in fact they use them as backlights.

In its defence, Samsung argued that the type of product in question was now commonly known as an "LED TV". It also submitted evidence to show that the phrase had been used by other companies to describe this kind of television.

However, the ASA ruled that the phrase "LED TV" was not adopted consistently throughout the industry and that the adverts were likely to mislead. It found the adverts in breach of the CAP broadcast and non-broadcast codes, ordered Samsung not to re-use them in their current form and told Samsung to ensure that future adverts "described the technology accurately".

The UK ACA is also set to investigate advertising and marketing for 200Hz after receiving complaints that several vendors were not delivering true 200Hz technology.

友山

这个真相帖要顶！

happyxp

大清早就看到如此振奋人心的新闻

贼基巴帅

让“雨轩”来解释下

zywwwww

这是政府部门的是 我们可不管这些。全年任务完成了，管你三星 松下 索尼 夏普 怎么打广告 我们不管
消费者来投诉 你好 这个不是我们部门管的。

dukedracula

呵呵，看来人家是政府帮民众防骗的

桃谷仙

原来如此，这两天的电视广告我还以为棒子搞出了什么新面板呢，整个一个噱头！

zhiming1002

好 好。。。。

jiadianren

在中国骗得好好的，天天打广告，没有人管说明什么？？？

友山

本坛也有个LED广告帖，拉出来示示众：http://www.jd-bbs.com/thread-2049111-1-2.html
数数这个帖中有几个马甲在恶意顶帖。

luk

LED电视
想想就发笑

圣熊

LED TV广告估计过阵子就不算“误导”了，因为东芝和夏普也都跟着掉到沟里，按上面的说法，只要在业界达成共识，那应该就ok了

tales888

LED换汤不换药- -

locksmith

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice[1] broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.


http://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)